Keywords - Title - Description - Heading - Robots
These are the most important parts of your WEB Page!!!
To get the word out there you must pay close attention to each of these.
Keep in mind that you have to come up with two different plans that will cover the different ways that search engines use this information.
There are Search Engines that will use the Meta Tags for indexing while others will only use the Page Content.
This is what displays for your listing.
Usually it will be your company Name.
Example - <title>Welcome to Myrental.com</title>
You should have a Title of no more than 100 characters and it should contain at least one important keyword
At one time the Majors stopped using it.
I have found they do use them but I would suggest using very few keywords.
I Have not confirmed that each Major does but I have seen proof that shows me it's best to fill them in.
Smaller Search Engines use them also and I would keep it down to five to eight phrases.
You must think of anything a person might type into the search to find what you are selling.
The order is also important - place the keyword with the highest priority first!
The search engines will usually place emphasis on the first three or four words.
A good example will be:
<meta name="keywords" content="car,rental,cars,automobile,automobiles">
You can combine keyword also such as <meta name="keywords" content="car rental, auto rental , auto, car">
Of course if you rent trucks also then trucks will be the second or third keyword.
I also suggest you place your domain name here as the last item in the list.
This is more important for many of the smaller engines which, do not index the domain names, title or description!
It makes it easier for you to find out if your site is listed with the engine or directory!
You should have at least 5 to 8 keywords on your main page with less more targeted keywords on sub topic pages.
This is a short description of your Web Page.
Just fill in a quick short description of your page - it must be brief.
The search engines read this first to get a feel for your web page.
This will be the paragraph that describes your company and it's services.
A good sales pitch is recommended here.
<meta name="Description" content="Myrental - for the best deals on car and truck rentals.">
You should have a Description of around 200 characters and no less than 150.
This has become the replacement for keywords and Description for many search engines.
My suggestion is to come up with a heading that tries to combine the Meta Tag Keyword and Description content as best you can.
A good Example would be:
<h1>Myrental - for the best deals on car and truck rentals.</h1>
Of course your heading may be and should be a bit longer to fully describe you company.
Most important is to work those keywords in there.
Do not repeat the same keyword! The top engines may consider it Spam.
Once is enough - repeating the same keyword can hurt you!
Additional Important Tags
Distribution - Tells the engine if you want your listing Worldwide, local or IU (internal use)
Possible values - global, local or iu
<meta name="distribution" content="global">
Revisit-after - tells the Search Engine how often to check your site.
This is useful if you change you site often.
Replace X with number of days
<meta name="revisit-after" content="X days">
The Robot meta tag is for the purpose of telling the search engines not to index the page!
There may be some pages that you don't want them to include for one reason or another.
<meta name="robots" content="index,follow">
<meta name="robots" content="noindex,nofollow">
Since not all Search Engines use this you also have to have a file in your root directory called robots.txt
This one uses the following methods: