Blogging To A Better Search Presence

Chances are good that you follow several blogs on a regular basis.  In fact, you’re reading a blog post right now.  And if you’re like a great deal of folks, you’ve probably even written a few of your own blog posts or at least added commentary on a blog or two.  Blogs are catchy and usually fun to read, after all.

But did you know that blogs are also an incredible way to create a thriving search engine presence?  It’s true, it seems that blogs have quite a competitive advantage for several important search engine visibility producing results.  In fact, optimized blog posts are notable for:

• How quickly they show up in a search engine’s results.  A quality well-targeted blog post from a moderately popular blog is often indexed and live in the search engines in just a matter of hours—not days or weeks.  It’s actually rather amazing!
   
• Being ranked and listed for terms where creating a traditional static web page would end up with way to much competition to show up in a timely fashion (or at all).  While they usually don’t stick around in the search results quite as long as a static web page would, blogging is a great way to keep a fresh, up to date web search presence.
   
• Attracting all kinds of natural free incoming links.  In the blogosphere, it’s friendly and customary to share and give back. This means that other bloggers and blog commenters will freely add a link to your blog or blog post from one of theirs if they find it appealing.  In the world of traditional static websites, you would practically have to beg, borrow, and steal to get links so easily!

And these are just a few remarkable benefits of blogging to improve search presence.

Here’s How To Make Blogging Work...

Blogging is not difficult, but there are a few things to consider in order to achieve the maximum possible benefits:

• Optimize for a keyword.  Many think that writing a blog post is just a matter of sitting down in front of the keyboard and rambling.  This is not the case—just like any type of writing, presenting thoughts in an organized way is always best.  By keeping a certain topic or keyword phrase in mind while planning a post and writing, you’ll be naturally targeting the post for better search-ability.
   
• Blog regularly and blog often.  You don’t have to do several posts a day, or even a week for that matter.  But it is important to stick to a predictable and regular schedule for both your readers’ sake and for the search engines to become accustomed to your regular postings.
   
• Put your blog on autopilot.  For most of us, coming up with the time to write good posts on a timely basis is just not very realistic.  Consider hiring professional web optimization writers to handle your blogging for you.  It requires zero effort on your part, and the payoff is practically unlimited when it comes to growing your site’s targeted traffic.

Blogging is here to stay—partially because readers love it and partially because the search engines love it.  How could it be any better than that?